UpDog Fabrications LLC
The clients are both owners and primary fabricators of their business. UpDog Fabrications retains its name from a previous venture, carrying forward the same core values. They seek a brand identity that is creative and approachable, while also conveying craftsmanship and professionalism.
This project is ongoing. The initial competitor analysis is provided below.
Proposed Designs Mockups
A Quick Version Breakdown
The client received 3 options based on their needs, the mood board, and my research. If you’d like more detailed information about why I designed each version, please feel free to reach out!
A precise, geometric design that elevates an unusual company name from silly to professional
Primary color set to give sense of “foundation”
Defined shapes and spaces show precision and structure
Concept #1: “Structural” Dog
The friendly dog represents the quirky side of working in theatrical spaces
The dog’s movement and warm colors signal excitement and creativity, characteristics that are important to the stakeholders
Concept #2: “Playful” Dog
Typography-based with some whimsy added in
Primary logo looks mathematical in layout, suggesting precision to the company’s work ethic